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- Introduce and advocates for shark fin legislation banning the sale and trade of shark fin in US States now 13 strong.
- Develop fishing policy to reduce shark catch and limit shark and ray bycatch in longline and drift gillnet fisheries.
- Creation of marine protected areas and shark sanctuaries, supporting ecotourism based economic models.
- Ocean health e.g. plastic bag bans and cigarette butt abatement programs including legal suit against plastic manufacturers..
- Reaching consumers in China to reduce shark fin trade and consumption.
- Determining the size, range and biology of local populations through mark and recapture and genetic analysis.
- Market research and collecting catch data on shark and rays.
- Trade analysis of shark catch and the shark fin trade in Malaysia, Indonesia, Singapore and China.
- Practicing shark and reef assessments in Malaysia, Indonesia and Timor Leste and monitoring for increased protection.
- Evaluating existing research and impacts on ecosystems of critical habitat in the San Francisco Bay known to host shark populations and other species of interest.
- Leading the Bay Area Coastal MPA Collaborative Network, educating the public and communicating to fishermen.
- Protecting areas of ideal habitat that will benefit sharks and other fish and marine invertebrates.
- Developing partners and establish stakeholder support including fishermen to support protected areas.
- Garnering support from California and Malaysian fisheries management to establish seasonal, size and regional protection for sharks.
- Working with local communities, providing alternative livelihoods in ecotourism that supports shark conservation in Indonesia.
- Raising awareness on the importance of sharks locally and globally through media and policy,
- Citizen science observing and recording observations of sharks through iNaturalist eg Shark Watch and MPA Watch.
- School and public programs and Sharktober events to celebrate the importance of sharks and a healthy San Francisco Bay.
- Public and school lectures on sharks, marine ecosystems and marine protected areas- and building school Ocean and Shark clubs.
- Promoting the practice of catch and release of sharks.
- Conducting community outreach events with partners including the California Academy of Sciences and the Greater Farallones National Marine Sanctuary.
- Leading Farallon Island Expeditions educating the public on sharks, marine ecosystems and marine protection policy.
- Leading education and dive eco-adventures to Baja and SE Asia.